Already a Hypnobirthing Instructor but something just feels off for you?

  • You have completed your training and started teaching (perhaps you have been teaching for years) but something doesn’t feel quite right⁠
  • It is likely that you decided to train to teach hypnobirthing because you had a transformative experience yourself (whether it was “picture perfect” or not)⁠
  • You feel the strong desire to support women and birthing people in their pregnancies and help them to create the most positive experience that they can⁠
  • You are ecstatic to be able to offer these services and feel sure that you can make a difference...but something is off...right?⁠

“Hi Liz, I just wanted to say a massive thank you for the warm welcome to TCBS! And thank you for my lovely little card, it was such a nice surprise :) I've got to say, there was a (teeny) tiny part of me who wondered if I was mad spending more money on training when I had already trained, but I can honestly say that I am 100% sure I've made the right call! The support, the materials, and just the vibe are amazing :) so thanks for having me!!!” 

Steph Jones, Birth Bod

How you are feeling about teaching hypnobirthing and your business right now...

  • You aren’t bringing your unique self to your classes or your business (carbon copy of everyone you trained with?)
  • You don’t feel good about the materials you provide (flowery and unrelatable?)
  • You blame yourself when a clients birth hasn't gone to plan (this is 100% not your fault but are your clients being set up to feel like they have failed?)
  • You feel unsupported by the brand you trained with (you are just another instructor- do they even know your name or your business?)
  • You aren’t being real (been told not to mention the "p" word?)
  • You don’t practice what you preach (you are not taking care of yourself!)⁠
  • You aren’t telling the whole truth (birth is NOT always amazing)

Come and join us to teach hypnobirthing- The Calm Birth School way!

You can become a successful Hypnobirthing Instructor and have a balance between career and family whilst feeling fulfilled and purposeful.

Converting over to The Calm Birth School is SO easy.

All you need to succeed is the right support.  

I can help you get unstuck, un-clip your wings, sky rocket your business and make the impact that you want to!

With our training you'll get access to everything you need to confidently teach hypnobirthing, and grow your business.

It is time to stop standing still with your business and do what you were put on this planet for! Change lives and start helping birthing women & people to create the most positive birth experience possible for their own unique situation

Converting over to become a Calm Birth School hypnobirthing instructor is for you if... 

  • You want to help women and birthing people build up their confidence in themselves, their choices and their
    bodies
  • You know you can help couples to create a positive birth experience even if things don't go to plan
  • You support your clients in their decisions, respect their wishes and their choices.
  • You are a supporter of women, a passionate feminist perhaps but you believe in including those who identify in other ways too. After all, everyone who carry's and births a baby deserves the same kind of care and support.
  • You invite your clients into your tribe. You build bonds, friendships and a connection with all whom you work with.
  • You are a knowledgeable, gifted teacher who inspires couples to become empowered through education, support, skills, positive mindsets and tools for life!
  • You believe in the power of the mind and you know that all women and birthing people have it within them to create positive birth experiences
  • You help women and their birth partners to ask for the support they need from their caregivers.
  • You remind women and birthing people that their instincts are powerful and that they are the experts in their own bodies and babies.  

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

Click to book a call now and find out more!

THIS IS WHAT YOU HAVE BEEN LOOKING FOR IF YOU WANT TO ACHIEVE WHAT YOU SET OUT TO WHEN YOU TRAINED...MAKE MORE IMPACT, CHANGE THE CURRENT BIRTH NARRATIVE AND CREATE A RIPPLE WHICH WILL IMPACT HOW FUTURE GENERATIONS OF BIRTHING PEOPLE.


 How does it all work?

Converting over to The Calm Birth School enables you to teach hypnobirthing your way, and empowers you to create a business you love.  

Let’s breakdown how it will happen and show you how you're fully supported in every step of creating your own successful practice.  


The Calm Birth School Hypnobirthing Instructor Conversion Offer;

  • Access to TCBS Instructor Membership site;aka Aladdin's Cave
  • An "onboarding call" to get you all set up! One of my team will talk you through everything you have access to.
  • Marketing & business growth support; daily business or marketing prompts
  • Entrance to The Business of Hypnobirthing mindset and marketing programme;written just for hypnobirthing instructors and ONLY for TCBS Instructors
  • A listing on TCBS website; this is not benign! I run google ads each month which help to boost the instructor directory
  • Approval to use TCBS mp3's; All MP3's are FREE and you can record them in your own voice!
  • Support from the TCBS Family;This is literally priceless! We have an amazing community which includes a resident hypnotherapist and a resident midwife!
  • Free regular on-line workshops and a bi monthly book club; Your continued development is so important to me!
  • The back catalogue of all our previous free workshops; From how to run a free taster, to recorded midwife Q& A's and Social Media power hours- we got you covered!
  • Videos introducing you to TCBS content;This is all you need to do to officially feel ready to start teaching as part of TCBS
  • Exclusivity to teach TCBS within 5 miles of where your home address is for the first 6 months; After that, you decide if you want to keep that benefit or not!
  • Regular mentoring; I am always available to you!
  • You can convert over to TCBS wherever you are in the world;There is nothing stopping you!
  • A Birth Trauma Competency Training which has been created by our resident Psychologist Rosie Gilderthorpe; It is so important to be fully equipped to support people who have experienced trauma previously
  • Over £1000 of free business and marketing resources; we just keep producing amazing resources from Awareness Calender's, to workshops, Q&A's, Gameboards, challenges
  • Access to our private Facebook groups, "The Calm Birth School Community", “The Calm Birth School Instructors”; this allows you access to support AND access to potential clients
  • A Welcome Call on Zoom with me! You can ask me anything related to teaching or business.

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

Limited spaces available

Click to book a call now!

“ I chose to train as an instructor with the calm birth school because the fresh, straight talking, down to earth approach really appealed to me. So much info is packed into the 2.5 months of online learning and the face to face aspect really pulled it all together. Liz and the team are awesome - absolute fountains of knowledge and enthusiasm and they gave me the confidence to put myself out there. It paid off - I booked my first 3 clients within just a few weeks and can’t wait to continue spreading the calm birth school Joy. Highly recommend!" Laura Scarlett, Laura Scarlett Doula

The Mentorship And Community Support

Your success is important to me which is why you receive mentoring and community support even when your training has finished.

Free membership to the The Business Of Hypnobirthing Mastermind Programme (value £210).

Accessed completely online and covering topics such as how to create balance in life and business to working out who your ideal client is and how to reach them- this course is the perfect way to get you set up and ready to attract your tribe and begin to make the transformations that your training has prepared you for!

The Business of Hypnobirthing package includes: 

  • 2x modules (The Mindset Module and The Marketing Module) and a total of 8 classes
  • 3 x 60 minute mentoring calls over 2 months
  • Access to me on email and in a private Facebook group  

The Calm Birth School HQ Team

The Calm Birth School is growing all the time and so it is important that you know that I am not just a "one man band". I couldn't possibly deliver this level of support on my own. So, it is about time I shared the team behind the name and introduced you to the TCBS Crew who support me in making this business flow as it does.

First up…that’s me! It’s my to job run The Calm Birth School and to love hard on our trainees, our instructors and our community in general ❤️ More about me as you scroll down through this page!

When you join TCBS as an instructor, you get the WHOLE team behind you helping you and supporting you to be successful!

Now, lets meet the rest of the team!

Sabrina Taylor- Resident Hypnotherapist

Sabrina’s role is to support our Hypnobirthing instructor trainee’s through their hypnosis module!

Her role extends to our trained instructors also, so any hypno Q’s that need answering- she is the woman to go to!

Sabrina is a huge positive birth advocate.

We met a few years ago on a retreat and I knew I had to have her in my life!

Jemima Theobolds- Resident Midwife

Jemima is our resident midwife.

As a Mum to 4 and a practicing midwife, I don’t know how she does it but she loves and nurtures our trainees through their birth basics and answers birth-y questions from our trained instructors too.

I met Jemima though a mutual friend and as soon as we spoke I knew she would be perfect for this role! 

Sophie Whippy Community-Manager & EA

Sophie's role as community manager and executive assistant is to support EVERYONE (no pressure Sophie!) from our trainees to our instructors to me!

Sophie is a Mum to 2 and lives in Ibiza. She is Doula & Yoga teacher and just a general powerhouse of information!

Fun fact is that Sophie is married to someone I went to school with!


The FREE Practice and Business Extension Courses

You will get access to our back catalogue of FREE workshops! There are currently around 20 classes- each valued at around £49.

These include Masterclasses by industry experts about sales, google ads, facebook ads, website development and instagram. 

You can access Workshops about baby massage, birth trauma, breastfeeding and using aromatherapy oils in pregnancy.

I have also developed business extension courses about topics such as running successful hypnobirthing taster sessions, creating relaxatio sessions for your clients and annual planning workshops 

Birth Trauma & Competency Course

Dr. Rosie Gilderthorpe, a clinical psychologist and a Hypnobirthing instructor with The Calm Birth School has provided us with a course which gives an introduction to birth trauma.

The course helps instructors to understand what somebody goes through when they've been through birth trauma, what that might look like, but also help you to see how the wonderful work that we do when we teach Hypnobirthing can really help somebody who's had a difficult birth, and how everything that you do as a Hypnobirthing teacher is going to accelerate their recovery.

By the end of the training you will feel confident;

  • that you can support somebody who's been through a difficult birth
  • support birthing partners who have experienced birth trauma
  • to recognize and signpost when somebody needs extra support.  
  • best practice for working with someone who has a diagnosed mental health condition
  • and...you will receive a "Birth Trauma Competency Certificate"

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

Limited spaces available  

Click to book a call now!

Why it is important to put your knowledge and skills to good use now!

  • Birthing women & people are more fearful about birth now more than EVER. A global pandemic has meant that many pregnant people across the world have faced (and are still facing) tough choices and feeling alone. From birth centers closing, to birth companions being restricted and home births not being offered in some areas- they need all the support and birth prep that they can get.
  • There were 613,936 births in the UK in 2020. If we break that down into regions, in the West Midlands for example, the latest available figures show that there were 67,282 births. In Birmingham there were 15,916 births…you see where I am going here? There are a lot of women and birthing people who need YOUR support to create the most positive birth experience possible. Have a google to find the number of pregnant women and people in your local area who could possibly need your support.
  • According to the most recent research, about 30,000 women and birthing people, experience birth trauma in the UK per year. The Calm Birth School are passionate about providing quality education, tools, techniques and support to help to lower these astonishing numbers and also to help those who have experienced trauma to have a subsequent more positive experience.
  • 1 in 7 people who give birth will develop Postnatal Depression with 50% of those developing symptoms during pregnancy (see Pandas for more information). Having certain expectations about how birth should be, feel or happen can create feelings of failure or despair in women if those expectations aren’t met which is thought to put them at a higher risk of post natal depression. The Calm Birth School Instructors provide a down to earth, relatable, accessible programme which can help women and birthing people to navigate their birth experiences- even if they don’t go to plan.
  • In the UK we are currently experiencing a crisis within midwifery. 60% of midwives are considering leaving the profession. 33% of midwives are suffering from PTSD and 96% of student midwives are experiencing mental health issues. If that doesn't tell you that the system is broken and that women and birthing people need ALL the support they can get, than I don't know what will!
  • Celebrities and Royalty (from Fearne Cotton to the Duchess of Cambridge) have used hypnobirthing to prepare for the birth of their babies. This means that there is more and more interested in hypnobirthing and more demand for teachers.
  • One thing lock down taught us, is that we are able to attract clients from all over the world and teach classes online in a very similar format to teaching face to face! We aren't limited to working in our local area if we don't want to.

 The Calm Birth School is “The Gateway to a positive birth”. We are teaching birthing women & people and their partners to navigate their birth experiences in the most positive way possible with accessible, relatable hypnobirthing.

 DOORS OPEN NOW!

Ready to find out if you are the right fit for The Calm Birth School?

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

We are going to be spending time together so let me tell you a bit about more about myself..


I am Liz Stanford.

I am a hypnobirthing instructor of over 10 years, hypnobirthing trainer, clinical hypnotherapist, a Mindset Academy Coach, business coach and owner of The Calm Birth School.  

I became pregnant with my first child at the age of 27 and was so terrified of what lay ahead of me for the next 9 months (and beyond) that I began reading all I could about pregnancy and birth. I empowered myself with knowledge and felt more in control. I had a fear that the pain of childbirth would be so great that I would not cope and would need all the drugs going. The idea of this loss of control spurred me on to scour the Internet and eventually come across Hypnobirthing. I signed up immediately to the classes some 20 miles away and immersed myself in the philosophy and technique. 

My beautiful daughter was born in August 2007 and although I did require intervention, I didn’t need any drugs and felt as in control as I could. I had the most positive experience possible for my situation. 

In December 2009 I gave birth to my gorgeous son with whom I had the most wonderful calm, drug free, intervention free birth I had desired! As with my daughter the support from my birthing companion (my husband) along with all the preparation I had done was the foundation for creating an experience I felt positive and proud about. I was home from hospital the same day and felt fantastic.  

I went onto have my 3rd child (a lovely boy) in February 2015. This birth was another wonderful experience (which certainly had some challenges!) and really encouraged me to pursue my dream even further. My births really showed me my true potential and I am passionate about helping other women and birthing people to witness their strength, power, courage and determination. What an amazing way to begin Parenthood! Feeling like you can not only take on the challenges of parenthood but also take on the world with a new belief about who you really are! 

These days I have over 90 instructors passing on the secret that birth can be a positive empowering experience and I want YOU to come and join us in doing this very important work.  

Let me empower you to create your own flexible business around your family whilst empowering, inspiring and educating women and birthing people to have a positive birth experience.  

Join Us To Teach Hypnobirthing- The Calm Birth School way.

“I am LOVING the course so far! It’s so nice to have something non kid-related to think about, and I’ve really enjoyed the content of the hypnosis module. I feel a lot more confident about the key principles already. So much of hypnobirthing is useful for life in general! I also really like the format of the course. The ‘lives’ were a bit scary at first, but I think they’re such good practice for teaching and being able to see others’ and learn from their questions and responses too is just brilliant. I didn’t expect such a sense of community in the group, so that’s been such a nice bonus!” 

 - Anna Demetriou, This Mother Can

 DOORS OPEN NOW!

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

Limited available  

BOOK A CALL NOW!

In less time than you can imagine you will...

  • Feeling proud of yourself for having become unstuck and starting to fly!  
  • Sharing your talents with pregnant people and their partners to make a difference in the world.
  • Being able to relax knowing you are building a business that gives you the time you want with your family  

You will;

  • Get a certificate which enables you to practice as a hypnobirthing instructor for The Calm Birth School, hold classes, workshops and one to one sessions either live and online or face to face . 
  • You will also understand how to create a business mindset, get your business started and market and promote yourself.
  • You will have make a lot of new friends and like minded connections. 
  • Many of my teachers run 2 group classes per month and teach private sessions too. Some of them have got so busy that they need to have an instructor work with them and own their own premises! This could be you!  

And you can....  

  • Have more flexibility in your life and more time with your little ones or loved ones.
  • Feel proud of what you do and the difference you make in the world.
  • Finally start to earn a great income empowering pregnant women and people to have a positive birth experience.
  • Feel more fulfilled and use your unique qualities, talents and personality to inspire others.
  • Change your life and others! 
  • Love what you do every day and never get bored of learning or “working”.
  • Find a community of amazing women all aligned with you and supporting you on your journey.  

Quick summary of all that's included;

The Calm Birth School Hypnobirthing Conversion Offer includes;

  • Access to TCBS Instructor Membership site aka Aladdin's Cave
  • An "onboarding call" to get you all set up! One of my team will talk you through everything you have access to.
  • Marketing & business growth support daily business or marketing prompts
  • Entrance to The Business of Hypnobirthing mindset and marketing programme written just for hypnobirthing instructors and ONLY for TCBS Instructors
  • A listing on TCBS website this is not benign! I run google ads each month which help to boost the instructor directory
  • Approval to use TCBS mp3's. All MP3's are FREE and you can record them in your own voice!
  • Support from the TCBS Family. This is literally priceless! We have an amazing community which includes a redient hypnotherapist and a resident midwife!
  • Free regular on-line workshops and a bi monthly book club. Your continued development is so important to me!
  • The back catalogue of all our previous free workshops. From how to run a free taster, to recorded midwife Q& A's and Social Media power hours- we got you covered!
  • Videos introducing you to TCBS content. This is all you need to do officially feel ready to start teaching as part of TCBS
  • Exclusivity to teach TCBS within 5 miles of where your home address for the first 6 months. After that, you decide if you want to keep that benefit or not!
  • Regular mentoring. I am always available to you!
  • You can convert over to TCBS wherever you are in the world! There is nothing stopping you!
  • A FREE Birth Trauma Competency Training which has been created by our resident Psychologist Rosie Gilderthorpe. It is so important to be fully equipt to support people who have experienced trauma previously
  • Over £1000 of free business and marketing resources
  • Access to our private Facebook groups, "The Calm Birth School Community", “The Calm Birth School Instructors”
  • A Welcome Call on Zoom with me! You can ask me anything related to teaching or business.

Here is my promise to you...

This community has been put together with expert knowledge, experience and love. I want you to be 100% happy.  

All I ask is that you do the to build your business.  

You need to be 100% invested in growing a business that will give you the lifestyle that you want.  

This offer isn't for you if you're not ready to expand, grow and create a successful teaching practice.  

I will be with you each step of the way and so will The Calm Birth School team and our online community.  

If there is something you need, I will create the resources you for you so that you can confidently teach how you want to.  

We are not a franchise and we are not prescriptive. You have autonomy over how you teach your classes.  

You can get all the support you would have from a franchise for only a small membership fee each year (£75)  

You have COMPLETE FREEDOM to trade under your own brand but have the mentorship from me at the same time. Join hundreds of independent teachers all succeeding in their own right but supported by us.  

 

Success Stories


Josette Sticher from The Little Nestling Place 

Meet Josette Sticher! I am very proud to have this lovely lady as part of our community. Due to her experiences of being pregnant in a foreign country and not knowing the system or the language (Josette moved from the UK to Germany whilst pregnant with her first child), she decided that no mother should labour in silence, give birth in silence, or take their baby home to silence. The feeling of isolation and zero support was unbearable. This superwoman is on a mission to help empower women and birthing people in an unfamiliar setting a foreign country to have the birth they know they can have and to feel mightily empowered too. In both her hypnobirthing practice and her Baby massage business, she has now taught couples originating from Iran, Brazil, India, Bulgaria, Vietnam, China, Egypt, Nigeria, Kenya, Spain, France, Lithuania, Argentina, Hawaii, America, England, Scotland, Ireland, Czech Republic, Italy, Germany, Australia, Hungary and Mexico! Wow!.  

Lindsay Parfitt from Calm Birth Hong Kong 

Lindsay is making waves in Hong Kong! Lindsay completed all of her hypnobirthing training online and despite having a new born baby was was soon filling hypnobirthing taster sessions, teaching 1:1 and spreading the word about positive, accessible birth.

She has and incredible spirit and bring calm and empowerment to everyone she comes into contact with!  


Jade Gordon- Sona Mum  

Not all my instructors train with me in the beginning. Lovely Jade found TCBS after training with a few other methods and established herself in her local area of Aberdeenshire. Jade didn’t feel that the method she was teaching was totally aligned to her beliefs around birth and she wasn’t getting the support she needed to grow her business.

She has blended her own wonderful style of teaching with some inspiration from TCBS to create something very special for clients. 3 years on from joining us and Jade has expanded her team to include two other instructors!

Jade has done amazingly and I am so proud of her!  

Let's get really honest and let me answer your questions...

How long does it take to convert over?  

Not long at all and you can do it ANYTIME but right now we have a fantastic Black Friday offer! All you need to do is book a call with me, we will have a chat and see if you are a good fit and then...that's it!

What other costs are involved in becoming a TCBS instructor?

The conversion cost is £375 but will the Black Friday offer you get 30% off that!!! In 2022 the price WILL be going up.

Every year to ensure that you maintain all your benefits and keep teaching The Calm Birth School method of hypnobirthing you are asked to contribute £75 as a membership fee.

As an instructor you will need to provide your clients with our accompanying materials which are The Calm Birth Method book by Suzy Ashworth and 6 MP3’s. You book is purchased directly from The Calm Birth School at £8 per book and sold in packs of 5, 10 and 20. The MP3's are given to you for FREE and you can pass these onto your clients. You can work these costs into your charge rates and as a self-employed individual these would be considered as expenses for your business.

Why do I need to book a call? Can’t I just pay now?

At TCBS we are all about quality over quantity. I want to get to know EVERYONE who is joining the family and I want to ensure that my current teachers feel appreciated and respected. This is why I offer an exclusive 5 mile radius to each instructor for the first 6-12 months (and beyond if they wish) and it is why we have an application process.

How does the 5-mile rule work?

The 5-mile rule runs from an instructors house. I cannot place a new instructor within 5 miles of an existing instructors home address. The 5 mile rule does not restrict where you teach but it is a commitment not to over populate an area with instructors. Each instructor gets the 5 mile radius for the first 6-12 months. After which point you can decide if you would like to keep it, or not. If you do, then you would buy a pack of 20 books to show your commitment to teaching regularly in that area. If not, that is fine! You can buy lower quantities of books with the knowledge that another instructor *could* be placed within your 5 mile radius.

How do I pay?

You can pay by bank transfer or by paypal. Once your application has been successful you will be given full payment details!  

So are you ready?  

 THE DOORS ARE OPEN NOW!  

BLACK FRIDAY OFFER; 30% OFF; Join us for ONLY £262.50 

Limited spaces available  

BOOK A CALL NOW!